Apple Opens First Stores In Arab World

Apple Opens First Stores In Arab World

DUBAI, United Arab Emirates (AP) — Apple opened its first retail stores in the Arab world on Thursday in the luxury malls of the United Arab Emirates, hoping to sell wealthy consumers on their new high-end smartwatches. Apple’s two new stores, at Dubai’s Mall of the Emirates and Abu Dhabi’s Yas Mall, find themselves alongside other global luxury brands like Emporio Armani, Fendi and Burberry. And that’s no accident, industry watchers say, as Apple wants to give wealthy consumers hands-on experience with its new Apple Watch line, with some of the high-tech timepieces costing as much as $17,000. "Apple is trying to position itself, with the watch in particular, as a fashion brand — and a premium fashion brand," said Daniel Gleeson, a senior analyst at IHS. "It is looking to be part of that company alongside Burberry and Armani. … So moving into that retail slot next to […]

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